In Amerika (ja weer daar!) is een nieuwe winkelformule gestart. Een unieke samenwerking tussen een fabrikant en een retailer, Nike en Footlocker. Het moet een echte belevenis worden om die winkel te bezoeken. Zie onderstaand bericht en de foto's.
Misschien iets voor in Nederland, maar dan voor voetbal? Een samenwerking tussen Actiesport en ...........Adidas?? Volgens mij moet dat gaan lukken.
House Of Hoops Is Unique Basketball Retail ExperienceNIKE and Foot Locker have opened the doors to House of Hoops by Foot Locker on Harlem's 125th Street, a first-of-its-kind basketball retail experience with Nike, Jordan Brand and Converse exclusively under one roof.
“House of Hoops is a hub for all things basketball and a new home for consumers who live and breathe the game,” said Charlie Denson, President of the Nike Brand. "It's the ultimate basketball store. House of Hoops offers a stellar line-up of performance and basketball inspired footwear, apparel and equipment from the game's biggest names, meeting the needs of the every day player."
As the ultimate consumer experience, House of Hoops flagship stores will feature basketball product available nowhere else in the U.S., including coveted player exclusive footwear. These limited edition personalized performance shoes include the embellishments that All-Star players like Kobe Bryant, Jason Kidd and rookie Kevin Durant have on the shoes they lace up on court each night. These styles will be made available for the first time at House of Hoops. At House of Hoops, the Hoops Essentials area gives players the chance to hook up their look from head to toe in the colors of their choice. The VIP Area allows them to read magazines, or check out commercials and behind the scenes interviews with top players-all from leather chairs in front of a 65-inch TV screen. House of Hoops also introduces the Scorer's Table, with special touches like customized t-
shirts and a specialized electronic community board with a ticker posting real-time scores from local high school basketball games, relevant basketball news, and information about upcoming store events.
“House of Hoops is a hub for all things basketball and a new home for consumers who live and breathe the game,” said Charlie Denson, President of the Nike Brand. "It's the ultimate basketball store. House of Hoops offers a stellar line-up of performance and basketball inspired footwear, apparel and equipment from the game's biggest names, meeting the needs of the every day player."
As the ultimate consumer experience, House of Hoops flagship stores will feature basketball product available nowhere else in the U.S., including coveted player exclusive footwear. These limited edition personalized performance shoes include the embellishments that All-Star players like Kobe Bryant, Jason Kidd and rookie Kevin Durant have on the shoes they lace up on court each night. These styles will be made available for the first time at House of Hoops. At House of Hoops, the Hoops Essentials area gives players the chance to hook up their look from head to toe in the colors of their choice. The VIP Area allows them to read magazines, or check out commercials and behind the scenes interviews with top players-all from leather chairs in front of a 65-inch TV screen. House of Hoops also introduces the Scorer's Table, with special touches like customized t-
shirts and a specialized electronic community board with a ticker posting real-time scores from local high school basketball games, relevant basketball news, and information about upcoming store events.
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