Published: 01 February 2008 00:00
Outdoor sports brand Merrell is launching a range of new P-O-P displays in February, to highlight its range of outdoor footwear. The fixtures will seek to create the feel of a Merrell store within the host retailer.
Outdoor sports brand Merrell is launching a range of new P-O-P displays in February, to highlight its range of outdoor footwear. The fixtures will seek to create the feel of a Merrell store within the host retailer.
Developed for Merrell by Design4Retail, the units will be installed in Blacks stores, where the brand trialled apparel units from the same design group last year. The apparel units will now also be rolled out nationally.
The latest unit continues the outdoor graphics theme introduced in the trial, and uses clear acrylic blocks to allow "hero" products to stand out. There will also be clear holders, featuring the Merrell logo, to hold sales brochures, slatwall shelves with laser-cut logos, rubber floor mats and branded foot stools. A brightly-coloured display for children's footwear will also be available, as will a bus stop sign with double-sided outdoor graphics.
"We believe the Merrell brand can deliver trend-setting designs together with high performance features. We are at the forefront of the increasingly popular outdoor category, which has evolved into multi-pupose, go-anywhere shoes where function and fashion are just as important as design," says Merrell marketing manager Richard Codgbrook.
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